In the presence of HE Sheikha Dr. Hind Al Qassimi, Chairwoman of BPW Middle East Company & BPW Emirates Club


Memories Events & AG Concept launch first Annual Bridal Night in Dubai featuring fashion show by Walid Atallah


Ground-breaking event attracts over 450 attendees; showcases the latest in corporate, wedding and event set up concepts, performances and fashion design


Dubai, United Arab Emirates – March 2, 2016: In the presence of HE Sheikha Dr. Hind Al Qassimi, Chairwoman of Business Professional Women Middle East Company & Business Professional Women Emirates Club, yesterday (March 1, 2016) Memories Events & AG Concept launched the first annual Bridal Night in Dubai at The Waldorf Astoria, Palm Jumeirah Dubai. The star-studded event, which featured a bridal fashion show by world-renowned fashion designer Walid Attallah who was personally present at the night, attracted more than 450 people and represented a platform to showcase the latest in corporate, wedding and event setup concepts as well as spectacular entertainment shows and performances.


Wael Jaber, CEO of Memories Events & Managing Partner of AG Concept, said: “We are delighted to organize a first of a kind event in the region in collaboration with world-renowned fashion designer Walid Atallah. The event aims to showcase the latest in modern corporate events, wedding planning and festive performances.”

“Tonight, we celebrate a breath-taking showbiz collaboration, bringing together event management, fashion design and world-class performances all under one umbrella.” Wael concluded.


Commenting on the two fashion shows he delivered during the event, Walid Atallah, world-renowned fashion designer known for his elegant and exquisite designs said: “The summer 2016 hand-made collections shown feature fabrics that have been used for the first time, comprising wedding dresses and night gowns that bring to life the golden color, as well as fresh summer colors such as yellow, royal blue, red and fuchsia. I am pleased to collaborate with Memories Events and AG Concepts to put together this unique holistic event.”


The event was attended by several celebrities and VIPs from the region including Najwa Sultan, Lebanese singer, Soumaya al Khashab, Egyptian Actress and Singer, and Dima bayaa, Syrian Actress. Music was played by AWE Brand – Ronnie Bassem’s Music Shop.


Memories Events Management is a leading UAE-based regional events management company that helps individuals style their dream weddings, and provides corporations with unforgettable event experiences. The company tailors packages that suit various budgets and requirements, paying attention to every detail and creating inspiring ideas that last a lifetime.


AG Concept creates and produces world-class entertainment shows and experiences across the Middle East region, bringing brands and weddings to life. The drive to explore the latest in showbiz allows the company to create entertainment that makes a lasting impression.









A Shakespearean Twist

Harvey Nichols Dubai SS16 Fashion Show

The Middle East’s premier department store Harvey Nichols – Dubai, this week presented the season’s key fashion trends which are now available in-store. Honouring the 400th anniversary of Shakespeare’s death, Harvey Nichols-Dubai was inspired by his esteemed work, echoing his ethos throughout the event. This season, Harvey Nichols – Dubai took a new and exciting approach to their fashion show, including only luxury fashion looks from the most coveted brands and catered to a more intimate audience.


Based on the Palm Jumeirah at one of Dubai’s most sought after venues, Imperium in the Zabeel Saray, Harvey Nichols – Dubai played host to some of Dubai’s most prestigious and stylish influencers including 200 of our VVIP customers. Whimsical and quintessentially English, the room was transformed into a Shakespearean dream. Guests were led through a maze of grand chandeliers, sheer drapes on to which poetry was projected and Shakespearean characters before arriving at their seats.


The focal point of the room was the runway adorned with Shakespearean decoration, rose quartz coloured flooring, drapes and grand chandeliers. At the end of the catwalk was a mirror, mirroring the looks as they came down the runway and allowing the guests to be fully immersed in the Shakespearean dream.



Inspired by the runways of New York, London, Milan and Paris, the show was a careful curation of the most coveted brands and pieces, put together to emanate a refined style that has become the signature of Harvey Nichols – Dubai. The show started with haunting classical music and featured key trends: bold and vibrant prints, lace, fringes and layering, floral silk organza and embellished statement details from brands including Erdem, Peter Pilotto, Chloe, Lanvin, and Dolce & Gabbana. The time-honoured eveningwear finale was introduced with dramatic flair. Here, Harvey Nichols – Dubai showcased breathtaking formal creations from coveted designer brands such as Oscar de la Renta, Monique Lhullier and Zuhair Murad.





Step into the Shakespearean dream this season at Harvey Nichols – Dubai.









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Men’s Collection was just as amazing















Thalé Blanc by Deborah Sawaf the most glamorous collection of bags,totes, and evening clutches. Dare to be different with this collection..

Etoile “La boutique” is happy to announce the exclusive in store pop up of the Thalé Blanc collection for a limited time only in its Mall of the Emirates boutique.

Thalé Blanc is a fine accessories company founded by Deborah Sawaf in 2010. Each Thalé Blanc collection includes day bags, totes, clutches, and evening bags crafted from the most exotic skins and materials in the world with premium custom hardware ranging from Swarovski crystals to leather knot handles adorns each piece, ranging from $895 – $2300.

Focusing significantly in areas of development and manufacturing, Thalé Blanc brings to life designs combining modern technique with traditional craftsmanship. Thalé Blanc projects an overtone of luxurious glamour and is the embodiment of masterful detailed design and perfect execution. Passionately driven by art, Thalé Blanc inspirations range from the 1920’s to French Renaissance, and Baroque, as well as from exotic lands with rich histories of textile and ornamentation.

Thalé Blanc signature is the cheetah, graceful and strong in her stride. Encapsulating the essence of Thalé Blanc, the cheetah’s majestic presence and grace is present in every collection.


Deborah Sawaf is the founder and president of Thalé Blanc. Raised within the intimate world of couture embroidery and design, Deborah Sawaf’s fascination and talent led her to embark on her journey through the world of fashion. Designing exquisite works for labels such as Gianfranco Ferré, Roberto Cavalli and Valentino; it was only natural for Deborah to find herself fitting comfortably in the world of creative glamour before ultimately launching her collection Thalé Blanc in 2010.

Born in Bombay, India, Deborah has been exposed to endless creative and beautiful elements that have lent influence throughout her life and design. Well- traveled, culturally and artistically inclined, Deborah is fascinated with global cultural heritage drawing her inspirations from art and history, cultures of the past and present.

After spending her formative years in India, Deborah moved to the Middle East to follow her passion and launched luxury fashion line Desagé, which she showcased in Paris. Years later, Deborah moved from Dubai to Los Angeles, studying at the renowned Fashion Institute of Design and Merchandising and at the Gemological Institute of America, later channeling it into her collection of couture jewelry, Talia.

With her personal appreciation for luxury lifestyle products along with the experience of working within this category, Deborah embraces modern technology and marries it with her creative vision, approaching design with a personal hands-on involvement in Thalé Blanc development process. Working from the initial design stage to sampling and production development, she oversees the product from idea conceptualization to consumer interaction.

Below are pictures of the ever so kind designer Deborah Sawaf and the collection.

Flutter of Hope Trois Fuchsia-Green 1 Flutter of Hope Deux Black 3 Victoria Veritcal Black Gold 1

Audrey Mini Camel

Golden Orchid Sunset 6


Golden Orchid Sunset 1


About Etoile “La boutique”

Etoile “La boutique” is the leading multi-brand store in the Middle East, with presence in UAE, KSA and Kuwait. Founded by Ingie Chalhoub, President & Managing Director of Etoile Group, trendsetter and pioneering luxury ambassador, Etoile “La boutique” offers the hottest mix of global fashion for the Middle Eastern and international woman. The blend of brands on display covers the most covetable pieces from contemporary to high-luxury designers.

 Dubai, United Arab Emirates

Etoile “La boutique”, Mall of Emirates – Tel: (+971) 4 341 4166

Etoile “La boutique”, Wafi City -Tel: (+971) 4 327 9132

Galeries Lafayette, Dubai Mall -Tel: (+971) 4 339 9933


Abu Dhabi, United Arab Emirates

The Galleria, Al Maryah Island, Abu Dhabi -Tel: (+971) 2 626 6922

Etoile “La boutique”, The Avenues, Kuwait – Tel: (+965) 2 220 0524

Kingdom of Saudi Arabia

Etoile “La boutique”, Al Khayyat Centre, Jeddah – Tel: (+966) 2 284 2861

Etoile “La boutique”, Kingdom Center, Ladies Floor, Riyadh –



WAFI Fashion Week Dubai  four-day style bonanza drew to a close after welcoming fashion enthusiasts to the mall between the 12th and 15th of October 2015. The event, which saw WAFI partner with its tenant brands to create a fashion exposition, saw key outlets in the Mall showcase their newest lines to eager audiences.

US-based celebrity makeup artist FIFO, known for his social media posts and videos, demonstrated makeup techniques in a live segment while also posing for photographs with audiences throughout the event. Well known beauty blogger Huda Kattan was also present, as was online influencer Taim Al Falasi, who was the guest of honour on the 14th of October. TV show host Roa’a AlSaban also put in a presence at the grand opening VVIP night on October 12th.

This event was just glamorous. I got to see different designers and styles to add the event was packed with famous faces which everyone got to interact with.

Below is just a few pictures and video for you all to enjoy.












Video Of the Runway


Hello Fashion Lovers … I have some great news and information for you all.

I had the chance to attend the Fashion shows of three major and upcoming brands. But on this post I will cover Taibo Bacar.

A Fashion brand that originated from Africa . Taibo Barcar is know for it’s high fashion and ready to wear. For all collections please see the below link to the website.

Some of my favorite looks from the show hope you all enjoy.

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